Chapter 05
Vs. everything else.
Marketers don't buy in a vacuum. Here's how Mall Advertising stacks up against the other channels these same shoppers see in a typical week.
49%
Say mall is more effective
vs other channels combined
78%
Notice mall
tied with social media
34%
'Somewhat more effective'
single largest band
20%
'Less effective'
much + slightly less
Q11 · Comparative effectiveness
Mall Advertising vs. other channels
How effective are mall ads compared to other channels you see?
Self-reported
Channel reach
Where else they noticed advertising
% of respondents who noticed advertising on each channel
Multi-select; sums to >100%
Mall ads tie with social media at 78% noticing — and beats every other paid channel including TV (54%) and outdoor billboards (49%). For a channel a shopper only encounters during the visit itself, that's a near-saturation reach number.