Chapter 06
Did they notice?
Across the six malls surveyed, 78% of shoppers exposed to Mall Advertising actively noticed it. The rate ranges from 71% at My Mall to 85% at Mall of Cyprus.
78%
Overall noticing rate
85%
Highest
Mall of Cyprus
71%
Lowest
My Mall
14pt
Spread between malls
Q8 · Noticing rate
Ad noticing rate by mall
% of shoppers who noticed at least one mall ad
Sorted high to low. Base: shoppers who answered Q8 (n = 995).
Q8 follow-up
Where ads were noticed, by mall
Share of noticings by location
Stacked to 100% per mall. Includes shoppers who said they 'Did not notice any'.
Corridors and walkways dominate at METMALL (42%) and MYMALL (33%), while entrance/exit zones are strongest at KAM (28%), MOE (28%) and NM (26%). Escalator and elevator placements are most visible at MOE (23%) and MOC (19%).